Zomato is the world’s fastest growing online and mobile restaurant discovery platform, now supporting menus, map coordinates, contact details, and photos of restaurants in 41 cities, for over 16 million users every month.
In New Zealand Zomato currently lists over 5500 restaurants in Auckland and Wellington combined on their website and free mobile app. Most recently the service has extended to include Hamilton, and they are looking to expand to Christchurch later this year.
The new Zomato app launched last week includes social networking features around food.
“Even before the advent of the internet, people relied on social opinions for restaurant discovery. In our endless discussions with our users, we realised this behavior is still widely prevalent, but not catered to effectively by existing local discovery tools or review websites. With our new product, we want to cater to that intrinsic behavior in an amplified, social setting” Deepinder Goyal, Founder & CEO of Zomato.
Zomato users can build a strong network of trusted foodies and follow where they’re eating and what they recommend. The new activity feed shows you what your network has been up to, and there is a leader board with points assigned for reviews and photos.
What sets Zomato apart from their competition?
Unlike other apps and websites such as Yellow , View New Zealand or Localist, Zomato only lists Food and Restaurants. Zomato don’t consider their app a directory but about discovery. You can find somewhere to eat based on your requirements and location, and restaurant ratings (a scale of 1-5) have now been normalised across the scale.
Zomato go to great depth in the way they collect and update information. Teams go into each and every restaurant to investigate. They utilise street maps and walk the area to ensure they don’t miss any businesses.
There is a two month update cycle because while the address may not change, menus do, and even after a launch they continue to visit businesses and check the details remain correct.
What else is new?
With the new release you have to log into the app to use it. Then it is split into clear sections depending on what you are looking to use it for – searching for a restaurant, finding what’s nearby, adding a review or seeing what your network are up.
A handy new feature added with this release is the speed-dial function. Zomato realised that people don’t usually save the phone numbers for restaurants they regularly visit into their phones. With Zomato you can easily save the contact details for up to 10 restaurants.
Since I downloaded Zomato I’ve realised that I tend to open apps the apps I need on autopilot when I require them rather than with any real thought or purpose. As the Zomato Logo -a red box with a tiny amount of white in the centre, looks very similar to the YouTube app when you’re not looking properly I initially kept opening the wrong one.
This app is great if you love food and social networking and is fantastic to consult when you’re landed in an area you don’t know and require a good place to eat with minimal research time.