Computerworld’s Claire McEntee today reports that a ‘pricing row’ was behind the troubled iPhone 4 launch in New Zealand.
According to the report, Apple advised Vodafone of a price change right before it was set to hit New Zealand shelves. Vodafone apparently then threatened to cancel the launch entirely due to Apple’s request, the specifics of which at this time are unknown.
It doesn’t stop there either — the report claims that Vodafone’s head office in Britain had to intervene, forcing the New Zealand subsidiary to proceed with the launch.
Vodafone New Zealand have yet to comment on the launch drama and have seldom spoke of it on their Twitter account since a couple of days before launch.
In our opinion the true cause of the mucky launch needs to be established by Vodafone and explained to their somewhat angry spectators. From what I can see, this story is most likely true, as it explains why the iPhone 4 was not able to be purchased ‘outright’ without a 24 month contract (they wouldn’t make enough markup due to perhaps a price lowering request by Apple) — and perhaps gives a reason for Vodafone’s silence leading up to the launch.
What do you think? Let us know in the comments below.