After yesterday’s fiasco, you’d be forgiven for thinking that Vodafone simply doesn’t understand what the launch of a product like the iPhone 4 means to its customers, or that it simply doesn’t ‘do’ glitzy launches. Wrong. Check out video footage of how Big Red launched the iPhone 4 in other countries including Australia and Hong Kong with lavish parties and awesome hospitality, and then compare that with footage of our own after the break.
Okay, okay. Australia and Hong Kong had massive queues and that’s never going to happen on that kind of scale here. But the fact is we never asked for rockstars and Masterchef contestants filling us with roast pork belly and booze, and we don’t expect it because we’re little old New Zealand and we’re just not that flashy.
What we do ask for is to be treated with just a little bit of respect. Clearly somebody knew the launch wasn’t happening in the morning, but people were still left to queue all night in freezing conditions and in the dark as to what was going on, and then even in the morning the communication just wasn’t there. By the time the launch details were clear, those who had been eager to queue had gone home to bed and missed out.
I know one thing: I’m never going to queue for an iPhone again unless all the details are provided before-hand like they are in other countries with service providers who actually give a damn about their customers.