Daily Archives: August 1, 2012
Sure, the occasional zombie game for the iPhone or iPad can be quite amusing, but when your application actually becomes the zombie, then it’s no longer fun times. ‘Zombie Apps’ is a term used by mobile analytic firm Adeven. These ‘Zombie Apps’ are applications that have managed to sit in the App Store with no downloads, are invisible to users and have no ranking. AppTrace, a new tool developed by Adeven, shows that there are 400,000 of these apps infecting the store, out of a total of just over 650,000. That’s approximately 2/3 of the entire App Store. The company’s CEO Christian Henschel spoke to Gigaom about their findings, saying that he believes it is “really tough for smaller, independent application developers” to be discovered in the current iOS App Store.
Christian Henschel states:
“The reality is there are only a couple of thousand apps that really make some kind of downloads. This is based on Apple’s closed system — it’s tough to discover those kinds of apps. You don’t have proper search, so the only way to discover new apps is through the top listing. If you’re not on those lists, it’s not sure that you’re being discovered by anyone else. The top 25 tend to be the same companies who spend millions of dollars to get to the top of those lists. If you’re an independent, small app publisher, then it’s really tough to be discovered.”
Apple announced in June that there had been a total of 30 billion downloads from the iOS App Store, and that $5 billion had been paid out to the App developers. If exposure had been made available to these ‘Zombie Apps’, then perhaps the total number of downloads would be higher, along with the payout.
Apple has reportedly been working continuously behind the scenes to improve the discovery of content on the App Store. Earlier this year, Apple bought Chomp, a search engine for mobile applications. The price had not been disclosed, but it had been reported by Bloomberg that the Curpertino, California-based company paid about $50 million USD for Chomp. It expected that this acquisition is going to enhance the discovery of new applications and content on the App Store.
AppTrace has many competitors, with the likes of Keen.io and Count.ly, except AppTrace is trying to take a different approach. AppTrace is, so far, easy to use, and has an aesthetically-pleasing interface. They claim to be faster, more comprehensive and better sourced, with data being refreshed every six hours at the latest.
Henschel goes on to comment about his new release:
“We’re not only measuring success within the app, but also within the ecosystem. We will also soon be launching a feature where you can compare apps against each other, which is something that’s not available at the moment.”
This certainly seems promising for current and upcoming app developers. At least we can see that the issues with application promotion have been addressed, and are slowly, but surely, being dealt with. I am no developer myself, but even I can see the use for these new features – I’m especially looking forward to the integration of Chomp. Do you guys feel that this has been a worthwhile investment?…Read More
Here’s a really interesting press release from Alex Waldron our Apple Rep.
AUCKLAND, New Zealand—31 July, 2012—Apple® today announced that downloads of OS X® Mountain Lion have exceeded three million in four days, making it the most successful OS X release in Apple’s history. With more than 200 innovative new features, Mountain Lion is the ninth major release of the world’s most advanced desktop operating system and is available through the Mac® App Store™ as an upgrade to Lion or Snow Leopard users for NZD$24.99 inc. GST.
“Just a year after the incredibly successful introduction of Lion, customers h
ave downloaded Mountain Lion over three million times in just four days, making it our most successful release ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
Mountain Lion features include the all new Messages app, Notification Center, system-wide Sharing, Facebook integration*, Dictation**, AirPlay® Mirroring and Game Center. iCloud® integration makes it easy to set up your Mail, Contacts, Calendar, Messages, Reminders and Notes, and keep everything, including iWork® documents, up to date across all your devices. For more information or to download Mountain Lion visit apple.com/nz/osx/specs.
In addition to Mountain Lion, the Mac App Store offers thousands of apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories, and is the largest, fastest growing PC software store in the world. Users
can browse new and noteworthy apps, including apps that take advantage of new features in Mountain Lion, as well as check out staff favorites, top charts for free and paid apps, and user ratings and reviews. For more information visit apple.com/nz/mac/app-
*Facebook integration will be available in an upcoming software update to Mountain Lion.**Dictation supports English (US, UK and Australia), French, German and Japanese.
designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple lea
ds the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.